Spring is just around the corner and spring cleaning is on the mind of your residential customers! Now is a great time to get the word out about the importance of duct cleaning! Air ducts are “out of sight, out of mind” for most home-owners, but no house is clean if the air handling system is blowing dust every time the furnace or air conditioner runs!
Use your favorite media to remind your customers to think about this fundamental part of spring cleaning! Traditional advertising, using TV, radio, newspaper and billboards still offers a significant market in most cities. Direct mail advertising can offer a more targeted approach. Social media allows you to target your demographic in ways unheard of just ten years ago! Many companies find that a mix of traditional and new media allows them to reach a broad audience while keeping advertising costs down.
While you’re reminding people about duct cleaning, be sure to let them know that you clean dryer vents and chimneys as well (assuming you offer those services). These are additional services that home-owners know they need, but often don’t think about unless they are reminded. You may want to consider offering a spring cleaning special that includes multiple services at a discounted rate.
Many homes in your service area need these services, but the number is finite. So make sure to get your name in front of those residential clients! Emphasize that you use the most powerful cleaning units in the industry with the best cleaning tools and most professional crews. Show before/after photos of dirty and clean ducts. And show your American Caddy Vac. People will be able to see the difference between your cleaning unit and the inferior options others have to offer.
Budget adequately to get your message out… especially over the next 3 months. It will benefit your business significantly for the rest of the year.
