The Critical Importance of Branding
Having the right equipment is critical for doing the job. Having the right branding is a critical part of getting the job in the first place. When planning the signage for your next American Caddy Vac, remember to think in terms of the person who will be seeing your rig. The vast majority of people who see your truck are other drivers as you move from one location to another. Most of these drivers will only see your truck for a few seconds. If you design your signage like a magazine add with lots of small text, most people will never read it. To make an impression on drivers, design your signage more like a billboard. Critical information must be large, easy to read, and easy to remember. For the largest surfaces on your Caddy Vac, be sure to have in large, bold, easy-to-read type, these three critically important pieces of information: The name of your business (and logo). Be sure your name and logo are front and center. Use a bold, easy-to-read font. Typically, a script style of font is more difficult to read. When there are only a few seconds available, drivers simply ignore difficult [...]